Summer Infant Expands Award-Winning Swaddle Collection, Now Offering Four Stages for Safer Sleep
July 22, 2014
, a global leader in premium juvenile products, including its award-winning SwaddleMe line of swaddle blankets, has expanded its collection to include two new items - the SwaddleMe WrapSack and the ComfortMe Wearable Blanket.
New SwaddleMe® WrapSack™ and ComfortMe® Wearable Blanket Help Growing Babies Transition From Being Swaddled
Woonsocket, RI (July 22, 2014)
– Summer Infant®
, a global leader in premium juvenile products, including its award-winning SwaddleMe line of swaddle blankets, has expanded its collection to include two new items - the SwaddleMe WrapSack and the ComfortMe Wearable Blanket. Both items in the expanded collection help transition baby through the stages of healthy, comfortable sleep, from newborn and beyond. Combined with the existing, award-winning SwaddlePod®
and SwaddleMe lines, the new additions complete an easy-to-use swaddling system. Each stage is designed to replace loose bedding in the crib while keeping babies safe and snug while sleeping.
"At Summer Infant, we are committed to educating caregivers on the importance of safe sleep and the benefits of swaddling, while providing products to meet these needs,” said Carol Bramson, president and chief executive officer of Summer Infant. "Once babies can roll over, it's time to stop swaddling, but then the challenge becomes learning to sleep with their arms out. This is how the ideas for our SwaddleMe WrapSack and ComfortMe Wearable Blanket were born.”
Swaddling is known to help babies sleep longer and more soundly. It recreates the snugness of the womb and decreases the incidence of the startle reflex, which frequently wakes babies. It is an effective tool in soothing babies when they cry. The risk of Sudden Infant Death Syndrome (SIDS) is higher in babies who sleep on their bellies, therefore swaddling may help reduce the risk of SIDS by reinforcing the importance of placing babies on their backs to sleep.
The four stages of Summer Infant swaddle blankets are:
Stage 1: SwaddlePod
Ideal for newborns, the SwaddlePod
creates a cozy womb-like feeling for babies and helps prevent the startle reflex that can wake them while sleeping. Perfect for preemies and newborns, it is simple and easy to use – just zip baby into the pod for a secure, comfortable fit.
Stage 2: SwaddleMe
is the original adjustable infant wrap. Soft, adjustable wings provide a perfect, snug fit for babies. Designed with leading safe-sleep experts, the award-winning SwaddleMe is trusted by parents around the globe for safe and sound sleep.
Stage 3: SwaddleMe WrapSack
The new SwaddleMe WrapSack
provides an easy transition from swaddle to wearable blanket, and can be used as a SwaddleMe or sleep sack. It is important for parents and caregivers to stop swaddling with arms in once baby can roll from back to belly. Because this transitioning swaddle can be worn with babies’ arms in or out, it’s a great solution for parents when babies learn to sleep without being swaddled. The SwaddleMe WrapSack also provides growing babies with additional legroom. A convenient two-way bottom zipper enables easy nighttime diaper changes, minimizing the chances of waking a peacefully sleeping baby.
Stage 4: ComfortMe Wearable Blanket
The new ComfortMe Wearable Blanket
has a secure design that gives babies the comfort of a traditional blanket with the safety and security of a wearable blanket, helping them transition smoothly as they learn to sleep without being swaddled. Large arm openings allow for breathability and airflow, while the angel wings also keep babies’ arms warm. A convenient two-way bottom zipper enables easy nighttime diaper changes, minimizing the chances of disturbing sleeping babies.
All stages: SwaddleMe Muslin Blanket and SwaddleMe Cloud Blanket
The SwaddleMe Muslin Blankets
and SwaddleMe Cloud Blankets
are large, soft blankets (40” x 40”) ideal for swaddling babies at any stage. The lightweight, breathable SwaddleMe Muslin Blanket is made of soft, natural 100% cotton muslin for comfort that gets softer when washed. The SwaddleMe Cloud Blanket’s rayon fabric made from bamboo is ultra-soft to the touch and feels cozy against babies’ skin for a comfortable sleep. This stretchy blanket makes swaddling babies easy. For extended use, both the SwaddleMe Muslin Blanket and the SwaddleMe Cloud Blanket can be used as a nursing cover, stroller cover or burp cloth.
SwaddleMe Safe Sleep Sweepstakes
In addition to the two new swaddle styles, Summer Infant has introduced a monthly Safe Sleep Sweepstakes to help raise awareness about the importance of swaddling. The ongoing contest will be hosted on the Summer Infant website and will award one winner each month with a swaddle package valued at $150. The sweepstakes will run through the end of the year, and can be accessed at www.summerinfant.com/safesleepsweepstakes
To learn more about the different swaddle stages, how to swaddle and other safe sleep best practices, visit the Summer Infant Swaddle Resource section at www.swaddleme.com
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products for ages 0-3 years, which are sold principally to large U.S. retailers. The company sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings and nursery furniture. For more information, visit: www.summerinfant.com
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