Summer infant® unveils new website to include more features, consumer engagement options, and social media elements
June 6, 2013
, a leading provider of juvenile products, and the maker of top-selling baby video monitors, the innovative Prodigy®
Infant car seat, the widely used SwaddleMe®
wraps, and innovative cribs and baby furniture, has launched a new website. The online site was developed to maximize the consumer experience with new product guides, features, and added consumer engagement. The expanded information and easier navigation elements are designed to educate caregivers on product options and safety attributes.
“Our overarching goal in launching a redesigned website is to provide a concise yet informative place for parents to learn more about product options, provide safety tips, and to further engage site users by sharing online and on social media channels,” said Jason Macari, President and CEO. “From our video tutorials, to our new poll feature and gate selector, we are excited to offer parents a look at the improved Summer Infant website to meet their product and safety needs.”
New key features at summerinfant.com include:
: The new feature walks consumers through a few simple steps to find the safest gate solution to fit their needs.
: A downloadable guide lists Summer Infant’s full-line of baby monitors and associated features. It allows consumers to decide what attributes are most important to them and their lifestyle, and in turn help them find the monitor that best suits their needs.
: All replacement parts are now available to purchase via the website. The new feature benefits consumers who want to more easily make a quick update, for example, to expand their crib into a toddler bed.
: The Summer Circle newsletter was created for consumers to receive the latest news and information, including parenting and safety tips.
: The front-page poll feature allows site users to weigh in on key questions posed by Summer Infant, allowing the company to keep a pulse on what parents and caregivers want…and to add in a bit of fun for consumers, too.
Product Guides and Locator
: It is now easier to locate retailers for each Summer Infant item with the new retailer feature located on each product page.
Integrated Social Media
: Consumer engagement is important to Summer Infant, and now people can share product information and imagery via email, Facebook, Twitter, Google+, and Pinterest.
: Consumers are given a first-hand video view of more products, complete with instructions and safety tips.
To recognize this important milestone for the company, Summer Infant is giving away the new Fuze Travel System with the award-winning Prodigy®
Infant Car Seat to one winner. People can enter to win at www.facebook.com/summerinfant
until June 14th.
For more information and to see the re-designed website, visit www.summerinfant.com
About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products for ages 0-3 years, which are sold principally to large U.S. retailers. The company sells proprietary products in a number of different categories, including nursery audio/video monitors, safety gates, bath products, bed rails, nursery products, booster and potty seats, infant bedding, bouncers, travel accessories, highchairs, swings and nursery furniture.