Summer Infant Celebrates 25 Years
October 9, 2010
Summer Infant®, a leader in premium juvenile products is proud to announce that 2010 marks its twenty-fifth anniversary.
Summer Infant®, a leader in premium juvenile products is proud to announce that 2010 marks its twenty-fifth anniversary. Since 1985, Summer Infant has been dedicated to delivering The Best Time of Your Life™ to parents and babies worldwide. In celebration of this historic milestone, Summer Infant is premiering a brand new website and has launched its first-ever initiative into the social media space, as well as an online ad campaign.
In addition to unveiling new products and categories at the show this year, Summer Infant has gone one step further to fully round out its marketing program and voice to the consumer. In today’s marketplace, the need for an open dialogue with consumers is both beneficial to not only fulfilling product needs, but is also crucial to making sure consumers know that the company fully supports its products from idea creation, to manufacture, to sale, to in home support after purchase.
“At Summer Infant, we are governed by the same principles parents are – because we are parents. Specifically, that we make necessary, great functioning, and safe products that replace any care giving anxieties with tools that put parents at ease,” states Jason Macari, President and CEO. “It is not enough for us to just place a product on the shelf and hope for the best. We are always striving to innovate, support, and provide consumers with a higher level of customer service on all fronts. Today, that means being mindful of where our consumers are communicating and being there for them in every possible medium; whether it is online, on the phone, or anywhere emerging technologies take them, we will be there for them as well.”
The new website, located at www.summerinfant.com, was created from the ground up with consumer, retail, media, and blogger needs in mind. Visitors to the site will find an ever-expanding base of tools to draw from – such as instructional videos, helpful tips and tricks, product demonstrations, live help, deeper search and product locator options, and more. Each product section is fully developed to offer the consumer many choices in one convenient location. Additionally, Summer Infant has developed a community on their site, anchored by an in-house blogging team of parents who will focus on answering key consumer product questions, as well as share their own personal parenting insights from a unique perspective of being a parent in the baby products industry.
Lastly, and to round out the program, Summer Infant recently launched on Facebook and Twitter. These platforms will be used to spread exciting news, events and information, and drive consumers back to www.summerinfant.com for additional content.